- Feb 21
- 3 min read
The 5 Best Marketing Practices
Harness the Magic of Marketing Practices for Medium-Sized Businesses
Listen up, business owners! It's time to level up your marketing game and take your brand to new heights. With over 15 different clients across 5 markets, we've seen it all - the good, the bad, and the downright ugly. Let's dive into the 5 best marketing musts and practices that'll ensure your business is capitalizing on it’s ROI.
1. Social Media Mastery
It’s 2025 and Social Media is KING. Hell, even the President spends hours a day thumbing the glass rectangle. This means that your business can make some powerful moves just by being strategic on Instagram, TikTok and Bluesky. Did you know that 86% of Americans spend 143 minutes a day scrolling through their feeds. That's a whole lot of potential eyeballs on YOUR brand!
But you can't fish with a net in this situation. Entering spaces that make sense for your brand can go bounds further than blanketing media channels with generic content.
For example:
If you're targeting a young and culture-conscious crowd, TikTok should be your go-to.
Searching for driven professionals? LinkedIn is where it's at.
Wanting to connect to Millennials? Instagram has the honeypots.
Pro Tip: Create a content calendar and stick to it. Period. Consistency isn't easy, but it's vital for success.
2. Email Marketing Magic
Hear me out, Email marketing is still the MVP of digital marketing musts. A whopping 81% of small businesses say email is their primary lead generation and retention tool. That's not just talk, that's results.
Here's the secret sauce: personalization. Segment your email list based on customer behavior, preferences, or demographics. Then, earn their trust with tailored content that speaks directly to their needs. It's like whispering sweet nothings into their inbox - but with a killer call-to-action.
3. SEO Sorcery
Your website can’t just be pretty – it has to have the spine to stand strong in the search world. It's not just about stuffing keywords into your web content. It's about creating valuable, relevant content that answers your community’s questions.
Own a storefront? Listen up!
Optimize for local searches by claiming your Google My Business profile and collecting customer reviews. According to a study by BrightLocal, 87% of consumers read online reviews for local businesses in 2020 before even considering a possible purchase. That's a lot of weight for a single platform!
4. Content Concoctions
Social Media may be king, but content is the lifeblood. However, not just any content will do - we're talking about the good stuff. The type that educates, entertains, and engages with the viewer.
Mix it up with blog posts, videos, infographics, and podcasts. And remember, quality beats quantity every time. One killer piece of content is worth more than a hundred mediocre ones.
Fun Fact: Businesses that blog get 55% more website visitors than those that don't. So fire up that keyboard and start typing!
5. Pay-Per-Click Perfection
Last but not least, let's talk PPC. Now this is a bit like fishing with dynamite - when done right, it can yield explosive results – when done wrong you could blow your budget and go home hungry. The beauty of PPC is precision. You can target specific keywords, locations, and even times of day to reach your ideal community.
Before you unband the stacks, take it slow. Start small, test different ad copies, landing pages, and creative pieces, and scale up what works. And save your self the headache down the road, track your ROI from the jump!
Remember
Marketing isn't just about selling products or services. It's about telling your story, connecting with your audience, and building a community behind your brand. So whether you're a woman-owned business breaking glass ceilings or a Black-owned enterprise changing the game, these strategies will help your business punch above its weight class.
Need help implementing these game-changing tactics? Chains on Charlie has got your back. Our marketing services are tailored to help businesses like yours dominate the digital landscape. Let's turn those marketing musts into marketing magic!
Now get to work! Your community is waiting!
