The Impact of Branding

Making Your S*** Slap! 

Have you ever heard the saying that one eats with their eyes first? Well it’s f***** true! Understanding the fact that consumers move based on initial perception can help you launch your business to the next level. In order to crack the social-code of visual consumption, you first have to understand the potential impact a brand can have on your target market. Let’s talk about 3 impact points! 

The Visual Mark

• Yellow arches, red bullseye, a hat-wearing beaver (for my Texans), all these brands are immediately recognized by their visual marks. The use of visual marks is also instrumental in fashion brands — the heart with eyes, the Medusa head, and the iconic Swoosh. The impact of a cohesive brand can create a feeling of community amongst your followers. Having a symbol or graphic that captures the essence of your brand gives people an anchor-point for their obsession

Creating a Voice

• Your brand voice needs to be as distinct.It's not just about what you say, it's how you say it. Is your brand laid-back and personal, in-tune with the vibes and mellow energies – or are you catering to a corporate space that requires precise deadlines, detailed data,  and laser-focused tenacity? Whatever it is, lean into it! Make sure that everything - I mean EVERYTHING that comes from your brand follows your chosen personality. Now you're on your way to building serious trust amongst your community! 

Brand Security

• You've put blood, sweat, and probably a few drunk texts into building this brand, so don't let some doorknob come along and steal your thunder. Trademark that s***, copyright everything, and make sure your brand guidelines are duct-tape-tight. Your brand is your baby, and if you don't protect that baby, some hungry dingo is gonna come along and… okay maybe not the best analogy, but you get it! LOCK.IT.UP!

Let’s wrap it up, the goal is to make your brand so f***ing irresistible that people can't help but throw their money at you. It's about creating an experience that people will be talking about like it's the latest TikTok trend. Fret not, young radiant, it gets even better! Chains on Charlie is here to make your brand slap harder than the Crazy Hawaiian. Digital marketing is our game, and trust us, your bank account will thank you, and so will your brand-baby. So go forth, flourish! Show the world how to keep breaking chains!